Be the brand to link the younger generation with skin care and makeup products.
Enable the younger generation to freely express themselves.
C care you
"C" is the abbreviation of "care", represents our attention and care for Gen Z.
U unlock
"U" is short for "unlock", means we wish Gen Z to unlock their inbred creativity, talent and nature.
T be the true you
"T" refers to "true", means we encourage them to stay true to themselves.
